Most businesses don’t have a clue about what it really costs to be everywhere online. If you’re ready to stop guessing and get real numbers… this is the article for you.
How much does it really cost to be everywhere with the internet?
Actually, a surprising amount less than you might think. You see, there are three types of “internet traffic” you need to be concerned with and each of them is very different from one another. Some of this traffic (such as search engine visits) is extremely valuable but, most of it is not.
So, how much does it really cost to get this “not so valuable” traffic? Well, quite frankly… NOTHING! That’s because almost all of it is basically “passive” traffic. What that means is that virtually 100% of it, you can let sit and do nothing with.
In fact, in some cases, you might even be able to get rid of it for free! The other two types of internet traffic (direct and referral) are both extremely valuable—so much so, that in many cases, it pays to pay for them. Plus, in most cases, you don’t have to pay much at all to get huge amounts of them. Let’s take a look at how much it really costs (and doesn’t cost) to get each type of internet traffic.
Types Of Internet Traffic And How They Are Measured
There are three main types of traffic you will encounter when doing any kind of “internet marketing”:
Search Engine Visits – These are the visits from people who typed a specific phrase or set of keywords into a search engine which brought up your website or one of your websites. If your website is listed in the top ten hits which come up when someone types a search query into a search engine, you will get an enormous number of these visits. However, as I told you earlier, most of these visitors are NOT very valuable.
In fact, they represent only about 2% of all visits. That means… You Can Let Them Sit And Do Nothing With An Astonishing Amount Of Them… And Still Make A Profit! Direct Traffic – This is the traffic which navigated directly to your website without going through a search engine.
For example, if someone read a newspaper ad which directed them to your website, or someone called your phone number and got connected to your voicemail which then prompted them to leave their name and address so you could send them a booklet or some other type of sales pitch. Or, if they happened to stumble onto your website while doing research for something else, this would be direct traffic.
For most people, the answer is “A Lot!” But there are a few stars in the online world who are able to charge an arm and a leg for their expertise and it can be worth the expense if you are marketing on the Web like a pro.
Internet marketing has changed the world. But, it is changing everything, not just your pocketbook. If you are not on the cutting edge of this change, you will be left behind. The good news is that anyone can get involved and make a significant contribution. All you need is an idea, a little help with the initial planning, and the discipline to follow through.
It’s easy to think that multi-channel is the solution when you’re having a hard time reaching your customers. But beware… there are hidden costs and compromises. Here is what Best SEO Company Australia have shared about their SEO Pricing. Things that you should know on your each marketing campaign is a good start.
Let’s get started right away by devoting a few hours to the following important tasks:
- Define your mission.
- Figure out who your target market is.
- Select a name for your website or online store.
- Decide what you’re going to sell.
- Craft a sales pitch to entice your chosen market.
- Create a solid product description.
- Write a compelling headline.
- Find out where your competition is weak and fill those gaps.
- Create an email or Facebook ad to attract new customers.
- Find out where people are looking for what you are selling and fill those needs.
- Use social media sites to generate leads and increase sales.
- Use Google to find out what people are really searching for and sell to them there.