How to Start and Market Your Home Improvement Business Online
We’re living in a world where almost everything is going digital – be it education, entertainment, or business.
While home improvement companies mainly rely on word of mouth and referral marketing to promote their services, they must also consider establishing their e-commerce website to reach more potential clients.
In fact, other suppliers and those who’re engaged with, say, a siding or a roofing business should also look into the option of introducing their services online.
Instead of taking a DIY route, many people still look for contractors that offer repair and home improvement services online that can save them the hassle of physically going outside and talk about the project with each one of them individually. After all, not everyone is comfortable using a siding nailer or other technical tools to repair their roofs, sidings, and attics on their own.
But just like a physical marketplace, setting up a buyer-friendly home improvement business online isn’t as easy as it may sound.
In this post, we’ll be highlighting some of the ways you can start your e-commerce business online. We’re also going to take a quick look at some of the marketing tips that you can use to promote your home improvement business online. So without any further ado, let’s get started.
Starting a Home Improvement Business Online
Similar to any other online business, starting a home improvement business online also begins with creating a website.
For this, you have to conduct e-commerce niche research. Since you don’t have any physical products, you must look for the home improvement services your competitors are offering to get an idea of what you can include in your list of services.
Once you have successfully created a list of services you want to offer to your clients, the next step would be to create your portfolio. Bring each and every successful project to the table you’ve done in the past.
Include images, project details, struggles that you have had to face during that specific project, and how you managed to fight with all the difficulties and succeeded to deliver your client’s dream project within the stated time limits.
Alongside each project image, also highlight your client’s goals and how your proposed design achieved them.
Register Your E-Commerce Business Online
Once you have a list of services in hand and you have also created your portfolio, the next important thing you must do is to create a brand that matches up with your persona.
For registration, the first and most important thing you need to do is pick a unique business name. Registering your business brings in a number of tax benefits, so don’t skip this step.
Other things you may want to do includes acquiring licenses, getting your EIN number (to help you open your business account), reaching out to vendors, and finalizing your business plan.
Is everything already in place? Excellent! Launch your website and make efforts to increase leads. Yes, you got that right. Creating an exceptional e-commerce website for your home improvement business isn’t enough. Remember, all of your efforts will go down the drain if your website fails to drive in conversions.
How to Successfully Market Your Home Improvement Business to Increase Conversions?
So you have successfully launched your website, added a portfolio, and also registered your business. But is that enough to boost conversions?
No. As a newly-established e-commerce business, you have to do something extra to keep things going.
E-commerce marketing is an effective way that can help you market your new business, attract more clients, and increase sales.
The Best Digital Marketing Practices for a Home Improvement Business
Create a Community on Social Media
Social media is a perfect digital marketing channel that enables online home improvement companies to attract their dream clients.
Here, the most important thing is to use this medium to build engagement instead of using it as an advertising channel.
Include Premium Content
Whether it’s your website or social media marketing channels, make sure you use high-quality and relevant content.
Since your industry is focused on design elements and visual appeal, you must not limit yourself to text-based content only. Add as many videos and short clips as you can. Show your ongoing projects. The idea is to provide value to your users and ensure they’re finding your videos useful, informative, and inspirational.
Select the Right Channels
When it comes to home improvement, it’s important to post your content where your target audience is. All prominent social media marketing channels, including Instagram, LinkedIn, Pinterest, Facebook, and YouTube, can help you attract more potential clients. Just try your best to engage with your followers, and you’re good to go.
Leverage Targeted Advertising Campaigns
When done correctly, targeted marketing strategies can bring in more leads for your home improvement business.
As more and more companies are using social media for marketing, it can become difficult for you to create your space on SMM channels without paying any money.
So what you can do is pair your social media marketing strategies with online marketing strategies to get the best possible results.
Offer Free consultation
Who doesn’t like ‘freebies’? We all do. If you have just started out, you can attract more clients by offering something free in exchange for their attention. This could be a free service or a free consultation offer. Just ensure what you’re offering is enough to trigger the interest of your target audience.
Leverage Email Marketing
Email marketing is an effective way to build a loyal client base. You can use this channel to provide tips on how to remodel homes, do a home renovation on a budget, or other industry news.
Also, you can teach them about the pros and cons of different home decor themes and styles.
Email marketing is a cost-effective and quick way to build a relationship with your target audience. Just ensure you keep the factor of personalization in mind before you send out emails to each subscriber’s category.
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