7 Key Ideas to Take from Zoosk before building a Dating App
Dating apps have become an integral part of those who are looking to find a match online.
It is expected that by 2024 the number of people who use online dating apps or portals will exceed 400 million.
This shows that there is a huge market for dating websites or apps.
As an entrepreneur, if you want to invest your money in developing a dating app, but not sure how to go about it, then you should read this article.
In this article, we have shared with you some important tips that we have got from one of the top dating apps Zoosk, to make your app more attractive for your target audience.
Zoosk is an amazing dating app through which people can find their match online.
Whether it is a long-term relationship, or a simple hook up, this app helps its users in finding their match in a safe, fun, and easy way.
Here is a list of points from Zoosk that you can get inspiration from and include them in your dating app in a unique way to get more subscribers.
A clean and attractive design
The first thing that would attract the attention of your target audience is the UI of your app.
You can take inspiration from the Zoosk interface that has a clean design that looks very attractive.
The UI/UX of the app is designed in such a way that it guides you through the signup process so that you do not face any problem.
Furthermore, in the app, you will find a prompt that once clicked will allow you to read someone’s story, including their bio and what they are looking for in a match.
If you like a profile, then you can simply tap a smiley face that would indicate that you wish to become friends.
On the other hand, if you tap on the heart icon, then it would indicate that you find the person interesting and want to have more than just a friendship with him/her.
One great thing about the Zoosk dating app is its ease of use.
To ensure that the entire signup process is done quickly, this app has an option that allows you to connect your Zoosk account with your Facebook account.
This will ensure that all the relevant data about you are sourced from your Facebook account so that you do not have to fill in a lengthy questionnaire.
The bane of any dating app is spam. To avoid this, Zoosk ensures that the profiles of all subscribers are properly verified.
To do this, the backend team of Zoosk uses various technologies to verify all the information that is put in the profiles of the users by scouring through their social media and email accounts.
This helps in identifying and removing false profiles from the Zoosk database.
Furthermore, Zoosk also uses the image of verification by analyzing a seven-second video of the subscriber when he/she first signs up for the app.
Pointers to initiate a conversation
For many first-timers, it sometimes becomes harder to initiate a conversation when the match is first made.
To help such users, some conversation initiators on various topics are included that helps the users to start a conversation on an interesting topic and keep it going.
Different people have different requirements for what they are looking for their perfect match.
While some of the subscribers may be looking for a long-term serious relationship, others may want a casual fling.
Furthermore, people also have distinct preferences regarding age, gender, education, religion, and others.
Zoosk offers a range of filters that allow the users to find the special one who fulfills all the important criteria they are looking for in their partner.
Use top-end technology
Zoosk also uses a high-end behavioral matchmaking system.
This system regularly updates the matches based on the changing preferences of the users.
The Zoosk algorithm continuously scours through its database to find the best possible matches for its users.
Furthermore, the algorithm continuously monitors the searching habits of each user, look at the profiles they have accepted, and then use this information to modify its suggested matches.
Smart business strategies
Zoosk dating app is integrated with social media that enables it to reach a larger audience.
Furthermore, it has offered a wide range of services for free to attract more users.
However, if some of the subscribers want to use their premium services, then they have to pay a subscription fee.
Zoosk also allows its users to earn some money by completing some mini-tasks that are proposed by Zoosk to encourage interactions.
The money earned through these mini-tasks can be used by the users to use premium messaging features, boost the visibility of their profile, and send gifts
These amazing features have helped to make the Zoosk dating app get such popularity.
You shouldn’t make a clone of Zoosk, because the users will not switch to your app.
You should take these points as inspiration and integrate something unique when building a dating app like Zoosk. Only then you will be able to reach your target audience.
If you are not a technical person, then you can approach a dating app development company. They have years of experience and a highly talented team of developers who can deliver you the best dating app as per your requirements.